Jacob DeJean

Liquid glass (Apples response to PWA regulation)

There's really no compelling argument in my mind for Apple's latest UI changes. The core of what I hear supporters say online is that it's 'revolutionary.' Seemingly in the sense that while we may not like it, Apple knows best.

Microsoft tried this with Aero or whatever it was called. It was a real sign of the times. Like 'Hey look, Hardware Acceleration!! GPUS!' Simply a design gimmick likely conceived by a developer that made it way too far. Its inconsistent, distracting, and slow. Some sort of technical flex that, in 3 years, will look to us as Windows Vista does now.

The idea that the UI of a device goes out of it's way to capture my attention is frankly egregious to me. As if my attention is not already monetized to the fullest extent possible by this very device. Everything must be taken to the point of no return, as if we're in some sort of rat race to the bottom. Yet this isn't even the sneaky part.

I'm more inclined to believe that this has to stem from all of the major blows Apple has received from regulators in recent years. Hear me out. Apple played typical for so long because they had the walled garden. They could ship basic UI and not think twice. Now their ego is hurt, allowing filthy green bubbles to see read receipts and HD images. Thats just too far, they must build a new wall. They will now condition every user still in the garden to accept this 'revolutionary' change, that way the next generation still has something to look down on Androids for not having.

Further, allowing PWAs is a risky move when you think everyone should give you all of their money. So the solution? Cripple a PWA's integration by making it apparent that they aren't native apps. It's a totally anti-consumer move. Until there is legit liquid glass support in every iOS browser app (very possible, by the way, considering Apple already forces all iOS browsers to use WebKit) I will take this as such. Anti-consumer.

Peace